After the roll out of the BBM App a few weeks ago, Blackberry finally released it's BBM App for iOS and Android. Blackberry is on a downside and can the BBM App push them back? With all of the messaging apps that came out for the past months, does the BBM App stand a chance? Here are some features lacking from the BBM App:
1. Video Chat
All of the instant messaging apps out there have video chat. Did Blackberry just wanted the app to be exclusive for messaging? Even though it has a voice call feature, we still expect something more.
2. Stickers!
What makes messaging more fun and interactive? STICKERS! This is the one feature that instant messaging apps are battling on. Line, WeChat, Viber, KakaoTalk, etc. has their own line of stickers. They even offer in-app-purchases for more stickers. Blackberry just stick to it's simplicity with a few emoticons.
3. User Interface
Speaking of simplicity, BBM really made the design plain and simple. You have 5 buttons at bottom: Chats, Contacts, Groups and two side menus.
The left most button opens up with Chats, Contacts, Groups, Updates and Invites. This left side menu can also be accessible by swiping to the right.
The right most button opens up with Help, Settings, Invite to BBM, Create New Group and Join Group. However, this is not accessible through swiping gesture.
They should have removed the buttons for the side menus and replace them with Updates, Invites or Profile. Then they should just merge the side menus into one and make it accessible with the swipe gesture.
The BBM App is on it's new born stage so it still has more room for improvement.
4. Device Portability
Your BBM Pin is only exclusive to your device. Unlike other instant messaging apps which binds your phone number, email or Facebook to your account, BBM is only bound to your registration details and doesn't allow multiple device log-ins simultaneously.
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